Topics Covered:

• Conducting audience research.
• Identifying target demographics.
• Understanding audience behavior on different platforms.

Practical Session:

• Audience Research and Persona Creation: Students will conduct audience research and create detailed audience personas to guide their content strategy.

Topics Covered:

• Setting content creation goals (engagement, brand awareness, etc.).
• Determining content mix (photos, videos, text, etc.).
• Choosing your brand’s aesthetic.

Practical Session:

• Developing a Content Strategy: Students will craft a content creation strategy for a specific brand, including content types, themes, and posting schedules.

Topics Covered:

• Overview of content creation tools (e.g., Canva, Photoshop, CapCut).
• Basics of graphic design, video editing, and copywriting.
• Using AI in content creation.

Practical Session:

• Tool Mastery and Content Creation: Students will create a piece of content (e.g., a graphic, video, or written post) using the tools discussed, focusing on quality and brand alignment.

Topics Covered:

• Importance of content scheduling.
• Best times to post on different platforms.
• Using content scheduling tools like Hootsuite.

Practical Session:

• Content Calendar Creation: Students will create a month-long content calendar, scheduling posts across multiple platforms using scheduling tools.

Topics Covered:

• Understanding influencer marketing.
• Choosing the right influencers for your brand.
• Managing collaborations and partnerships.

Practical Session:

• Influencer Outreach Simulation: Students will simulate the process of reaching out to an influencer, including crafting a pitch and outlining collaboration terms.

Topics Covered:

• Importance of accessible content.
• Using alt text, captions, and other accessibility features.
• Creating inclusive content that resonates with diverse audiences.

Practical Session:

• Content Accessibility Audit: Students will audit existing content for accessibility and inclusivity, making necessary adjustments to improve reach.

Topics Covered:

• Overview of various monetization options across platforms (YouTube, Instagram, TikTok, Facebook).
• Introduction to tools and platforms for monetization (affiliate marketing programs, sponsorship platforms, ad networks).
• Strategies for monetizing different types of content (videos, blog posts, social media posts, podcasts).

Practical Session:

• Implementing Monetization Strategies: Students will choose a piece of content they have created and apply a monetization strategy, such as setting up an affiliate link, applying for sponsorship, or enabling ads on a YouTube video.

Topics Covered:

• Understanding social media analytics.
• Key metrics to track (engagement, reach, conversions, etc.).
• Using analytics to refine content strategies.

Practical Session:

• Analytics Review and Strategy Refinement: Students will analyze the performance of their content using analytics tools and adjust their content strategy based on the insights gained.

Final Review: Recap and Q&A session

Certification: Evaluation and course completion ceremony

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